What you need to know about pitching on the Innovation Pathway

• As it pertains to the Innovation Pathway, first and foremost, you should review the criteria for the stage that you are applying to in order to ensure you’re addressing those criteria in your pitch.
• You should be creating a pitch deck that addresses those criteria for each stage of the Innovation Pathway (e.g. Run stage criteria for Run, Fly stage criteria for Fly, etc).

To help you address the criteria for each stage, we’ve created guides for each stage:

How to get to the Run stage

How to get to the Fly stage

Fly stage guide

Storytelling framework

Use the framework below to outline the narrative for your pitch.

• Start with the beginning: what’s the “aha” moment that you had or big realization (this can tell us your connection to the problem).
• What did that cause you to go out and DO as a result? Tell us what you did and what you learned. What experiments did you run, which people did you talk to and why, what market research did you do — then, what did you ultimately learn from that process?
• Given what you just said, who are your stakeholders? What is the problem you’re solving for them? What are the negative ramifications that they face if they don’t address the problem?
• Next: what traction do you have? If you don’t have paying customers, or a number of users that you can point to, then tell us how many customers you interviewed and what you asked them (remember that you should be asking customers open ended questions and getting insight into their motivation