<aside> 👉 Start here! We recommend reading about how to do effective customer discovery here as a first step
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Customer discovery overview with Steve Blank
Talking to Humans (Giff Constable)
Customer discovery interview checklist
Overview of Design Thinking by Tim Brown
Customer discovery: good and bad interview questions
Start with identifying problems for specific customers
Identify the Job to be Done that arises in your customer's life
How to identify the problem(s)/customer need(s)
Defining your key customer segment(s)
Customer mapping: Customers vs. users/buyers/stakeholders