<aside> 👉 Start here! We recommend reading about how to do effective customer discovery here as a first step

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Customer discovery overview with Steve Blank

Talking to Humans (Giff Constable)

Customer discovery interview checklist

Overview of Design Thinking by Tim Brown

Customer discovery: good and bad interview questions

The importance of empathy

Start with identifying problems for specific customers

Identify the Job to be Done that arises in your customer's life

How to identify the problem(s)/customer need(s)

Defining your key customer segment(s)

Customer mapping: Customers vs. users/buyers/stakeholders

Market research and competition

Additional Learning Resources